The Roofing CEO Playbook: Build It To Sell It with Lance Bachmann

The $20M Marketing Strategy Behind Roof Maxx’s Explosive Growth with CEO Mike Feazel

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.
What does it take to build a billion-dollar business in the roofing industry? In this episode, I sit down with Mike Feazel, CEO of Roof Maxx, to discuss his journey from struggling roofer to industry leader. We dive into roof rejuvenation technology, scaling without franchising, and the future of the roofing business. Mike shares the key strategies behind brand building, marketing, and sustainable growth. Whether you're a contractor looking to expand or an entrepreneur ready to disrupt an industry, this conversation is packed with insights to help you scale smarter.
The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.

Beyond the Money: The Truth About Business, Marketing and Legacy with Regan Weiss

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.What does success mean beyond the money? In this episode, I sit down with Regan Weiss, a fractional CMO and successful business owner, to discuss the raw truth about business growth, authentic marketing, and legacy. We dive into grassroots community building, the power of transparency, and why every company is a marketing company first. Whether you’re scaling your business or redefining your purpose, this conversation will challenge how you think about success.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Regan Weiss on LinkedInThe Contractor on LinkedInThe Contractor WebsiteLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

Traditional Marketing is Dying - And What to Do Instead: Insights from Katie Donovan

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.What if you could revolutionize your digital marketing strategy and dominate the home services industry? In this episode, I sit down with Katie Donovan, CEO of CAMP Digital, to explore the future of AI-driven lead generation, the evolution of marketing agencies, and how to maximize your return on ad spend. Whether you're scaling your roofing business or looking to future-proof your marketing, this episode is packed with actionable insights.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Kate Donovan on LinkedInCAMP Digital on LinkedInCAMP Digital WebsiteLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

The Truth About PE Buyouts: Myths, Money & Culture with Greg Weller

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.What if you could turn your roofing business into a private equity success story? In this episode, I sit down with Greg Weller, CEO of Alloy Roofing, to break down the PE acquisition process. We clear up common myths, unpack why culture matters in a deal, and dive into how to structure earnouts that work. Whether you're planning an exit or scaling for growth, this episode is packed with actionable insights.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Greg Weller on LinkedInAlloy Roofing on LinkedInAlloy Roofing WebsiteLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

Good Operators Get Tired; Great Business People Get Rich: Shani Taylor’s Story

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.I sit with Shani Taylor, an award-winning business coach and entrepreneur in this episode. Shani shares her incredible journey from homelessness to international success, offering insights on overcoming adversity, mastering the mindset for growth, and building sustainable businesses. Tune in to learn why great business people thrive where good operators struggle and discover actionable strategies for scaling your business and transforming your life.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Shani Taylor on LinkedInLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

How Alex Goldovsky Built 3 Multi-Million Dollar Businesses

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Alex Goldovsky, a serial entrepreneur and CEO of three successful businesses in the banking and finance sector. Alex shares his journey from corporate employee to serial entrepreneur, revealing the strategies that helped him land massive contracts with Wall Street companies, scale companies to multi-million dollar revenues, and master digital marketing along the way.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Alex Goldovsky on LinkedInDocSolutionUSA WebsiteOne Diligence WebsiteProTitleUSA WebsiteBulletproof Title Due Diligence BookLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

Why Private Equity Loves Trades with Dustin Van Orman

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Dustin Van Orman, the President of Business Development and M&A at Any Hour Services, to dive into the realities of building a thriving business in the trade industry. Dustin shares his journey from service tech to managing $500M in revenue across 24 brands, the rise of private equity in trades, the moral obligation to build sustainable businesses, and the critical role of leadership in overcoming challenges.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Dustin Van Orman on LinkedInAny Hour Services WebsiteLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

From Vulnerability to Victory: Leadership Lessons with Keith Mercurio

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Keith Mercurio, a renowned personal development coach and speaker, to explore the power of authenticity and vulnerability in leadership. Keith shares his journey from inauthenticity to embracing his true self, highlighting the transformative impact of personal relationships and mentorship. We dive into the importance of confronting uncomfortable truths, fostering genuine connections, and creating environments where vulnerability thrives. Join us for an inspiring conversation that challenges you to embrace your true self and elevate your leadership.The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan. Episode resources:Keith Mercurio on LinkedInSeviceTitan WebsiteLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

Unlocking Success: Mental Coaching for Business Owners with Sean Michael Crane

In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Sean Michael Crane, Performance Coach at Unstoppable 365. Together, they discuss the critical role of mental coaching and personal development for business owners, especially in the high-pressure roofing industry. They emphasize the importance of surrounding yourself with diverse thinkers to identify blind spots and foster growth. Sean shares his transformative journey, from facing life in prison to becoming a successful coach. They talk about the significance of prioritizing health, managing stress, and building strong relationships in business and life. The conversation highlights how coaching and accountability can help business owners unlock their full potential and achieve lasting personal and professional success.Episode resources:Sean Michael Crane on LinkedInUnstoppable 365 WebsiteLance Bachmann on LinkedInLB Capital on LinkedInLB Capital Website

Betting on Yourself and Building Authentic Brands with Brad Lea

In this episode of The Roofing CEO Playbook: Build It to Sell It, host Lance Bachmann is joined by Brad Lea, a renowned entrepreneur and speaker, to discuss the importance of betting on yourself, the value of nurturing relationships, and the mindset needed for success in sales. Tune in for insightful strategies and heartfelt stories that will inspire you to elevate your personal and professional life!Episode resources:Brad Lea on LinkedInLightSpeed VT on LinkedInLightSpeed VT WebsiteLance Bachmann on LinkedInLB Capital on LinkedIn