Branding vs. Marketing: What Every Home Service Business Must Know

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.

How do you build a brand that scales and sells? In this episode, I sit down with Dan Antonelli, President of KickCharge Creative, to break down the power of branding in the home service industry. We dive into why most businesses struggle with branding, how a strong brand lowers marketing costs, and what private equity looks for when acquiring a company. If you want to stand out, attract premium customers, and grow your business, this episode is for you.

The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan—your technologies of the trades.

Episode Resources:

Dan Antonelli on Linkedin
KickCharge Creative Website
All Social Media Handles: @LanceBachmann 
LB Capital Website