He Turned Christmas Lights Into a $10M Business- Started As A Joke!

Most people think money is the goal. Dan Uszaki, Athletic Director of Northern Burlington Schools and CEO of GLOW, created as a JOKE but now has taken off as a 20-acre winter attraction featuring millions of twinkling lights each holiday season! Proving that money is water—move it, don’t worship it. 
In this episode, we go from entitlement culture and raising tough kids… to building multiple businesses from scratch, scaling a massive seasonal operation, and why the “product” isn’t what makes you win—customer experience does. This episode proves that there are no “bad business ideas”; it's all about the execution. 

You Won’t Want To Miss..
-How a college joke turned into multiple real businesses
-Why customer experience beats “perfect work” every time
-The Christmas lights obsession that scaled into a massive attraction business
-The 3 hardest lessons: say no, listen to customers, expect 24/7 grind
-The real way to handle business partners when visions don’t align

If you’re trying to build something real—this episode will change how you think about money, hard work, and what actually makes customers stay. Hit play, take notes, and start moving like an owner.

Follow my guest at:
-Instagram: https://www.instagram.com/visitglow/ 
-Webpage: https://www.visitglow.com/ 
-X: https://x.com/visitglow 
-Facebook: https://www.facebook.com/VisitGlowNJ 

Follow me on all Social Media: @LanceBachmann
Build It To Sell It: Home Service Secrets with Lance Bachmann

Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.

Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.

This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.

🎯 WHAT YOU’LL LEARN:
• How to scale without chaos
• How to increase valuation
• What private equity actually looks for
• Systems that make your business sellable
• How to step out of day-to-day operations

🎟️ Get your ticket here:
👉 https://go.buildittosellit.com/2026

🔥 Take the next step:
Mastermind: https://www.buildittosellit.com/mastermind/

Shop Tours: https://www.buildittosellit.com/shop-tours/

Sales Training: https://www.buildittosellit.com/sales-training/

Winner’s Circle: https://www.buildittosellit.com/winners-circle/

Movement: https://www.buildittosellit.com/

🎙 Podcast –Build It To Sell It with Lance Bachmann
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP

Follow Lance Bachmann
YouTube: @lancebachmann
Instagram: @lancebachmann
Facebook: LanceBachmannOfficial
X: @lancebachmann

If you’re ready to stop guessing and start building a real asset, this is your room.

#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann