The $20M Marketing Strategy Behind Roof Maxx’s Explosive Growth with CEO Mike Feazel

Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann.

What does it take to build a billion-dollar business in the roofing industry? In this episode, I sit down with Mike Feazel, CEO of Roof Maxx, to discuss his journey from struggling roofer to industry leader. We dive into roof rejuvenation technology, scaling without franchising, and the future of the roofing business. Mike shares the key strategies behind brand building, marketing, and sustainable growth. Whether you're a contractor looking to expand or an entrepreneur ready to disrupt an industry, this conversation is packed with insights to help you scale smarter.

The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.