The Roofing Industry Is Broken — And No One’s Talking About It with Ethan Paquette

The roofing industry is at a breaking point — rising costs, outdated systems, rebate obsession, and a lack of real support are holding contractors back. In this raw and unfiltered conversation, I sit down with Ethan Paquette, Regional Manager at Beacon, to talk about what’s really going on behind the scenes.

We dive deep into:

• Why most roofers stay stagnant while others scale fast
• The truth about distributor/manufacturer relationships
• How private equity is shaking up the industry
• Why training and support matter more than rebates
• What it actually takes to grow a roofing business in 2025

Ethan shares rare insights from his 13+ years inside the supply chain, including what separates the top 1% of roofing companies from the rest — and what you’re probably doing wrong.

⚠️ If you’re in the roofing industry, this is the conversation no one else is having — but everyone needs to hear.

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Watch the full video episode on Lance’s Youtube.

The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.

 

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