Build It To Sell It: Home Service Secrets with Lance Bachmann

In this episode, I sit down with guest Joseph McEvoy, founder of MTM Recruiting, to unpack what it really takes to build, scale, and sustain a recruiting engine inside home services. Joe isn’t guessing—he spent a decade inside one of the largest door-to-door machines in the country and helped scale a company from $100M to over a billion dollars by treating recruiting like sales!This conversation dives deep into:-Why recruiting must be run like a revenue function, not HR-The broken economics of traditional placement fees-How a flat retainer model actually protects both clients and candidates-Why bad recruiting firms burn trust—and how to avoid becoming one-The underrated power of canvassing when digital ads are overcrowded-Why fair pricing is the only way to build a business that lastsWe also get personal—talking about risk, failure, getting burned, and the often-overlooked role your partner plays in whether you win or lose in business.
*If you are still unaware, Exit Rich is getting a whole new Facelift soon and changing to Build It to Sell It! So be sure to follow us as we transition to bigger and better than before! 
Follow my guest at:-Webpage: https://mtmrecruits.com/ -Facebook: https://www.facebook.com/profile.php?id=61584559664585# 
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.
Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.
This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.
🎯 WHAT YOU’LL LEARN:• How to scale without chaos• How to increase valuation• What private equity actually looks for• Systems that make your business sellable• How to step out of day-to-day operations
🎟️ Get your ticket here:👉 https://go.buildittosellit.com/2026
🔥 Take the next step:Mastermind: https://www.buildittosellit.com/mastermind/
Shop Tours: https://www.buildittosellit.com/shop-tours/
Sales Training: https://www.buildittosellit.com/sales-training/
Winner’s Circle: https://www.buildittosellit.com/winners-circle/
Movement: https://www.buildittosellit.com/
🎙 Podcast – Exit Rich: Home Service SecretsApple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP
Follow Lance BachmannYouTube: @lancebachmannInstagram: @lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmann
If you’re ready to stop guessing and start building a real asset, this is your room.
#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Some people chase clicks.I chase coverage.In this episode, I sat down with Gage Donovan of Johnson Media Group. We peeled back the layers on something most marketers either misunderstand or completely ignore: why brand beats tactics when the storm hits. Gage might only be 25, but don’t let the age fool you—he’s placed over $50 million in paid media, manages 3,000+ billboards nationwide, and understands traditional media better than most “digital-first” agencies ever will!
We also got into:-Why brand is what lifts average ticket size-How OTT and streaming quietly replaced traditional TV-Why organic traffic is becoming a misleading metric-How weather sponsorships build trust faster than almost anything-Why most agencies fail clients before campaigns even launch-The discipline it takes to win early—and stay winning
This episode isn’t about chasing the next shiny channel. It’s about owning your market, staying visible year-round, and building a brand so strong that when the storm hits, there’s only one number people call.If you’re in home services—or any local business—and want to stop gambling on ads and start forecasting growth, this one’s for you.
*Exit Rich will be changing to Build It to Sell it, be on the look out for this change
Follow my guest at:-Webpage: https://www.johnsonmediagroup.com/ -Facebook: https://www.facebook.com/profile.php?id=61553771249163 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.
Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.
This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.
🎯 WHAT YOU’LL LEARN:• How to scale without chaos• How to increase valuation• What private equity actually looks for• Systems that make your business sellable• How to step out of day-to-day operations
🎟️ Get your ticket here:👉 https://go.buildittosellit.com/2026
🔥 Take the next step:Mastermind: https://www.buildittosellit.com/mastermind/
Shop Tours: https://www.buildittosellit.com/shop-tours/
Sales Training: https://www.buildittosellit.com/sales-training/
Winner’s Circle: https://www.buildittosellit.com/winners-circle/
Movement: https://www.buildittosellit.com/
🎙 Podcast – Exit Rich: Home Service SecretsApple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP
Follow Lance BachmannYouTube: @lancebachmannInstagram: @lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmann
If you’re ready to stop guessing and start building a real asset, this is your room.
#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

*HAPPY NEW YEAR!! This is gonna be YOUR year! Just a little reminder: Build It to Sell It will be launching soon!
Most people think wealth hits like a lightning strike ⚡️ They’re wrong! It builds like a storm system—slow at first, then all at once.In this episode, I sat down with Derik Kline, founder of HailTrace, and we got real about what it actually takes to build wealth, scale a SaaS business, and stay in the game long enough for the clouds to finally break. Derek didn’t just wake up wealthy—80% of his net worth was built in the last few years, after decades of showing up, reinvesting, and refusing to quit.We talked about why the first exit changes everything, how money becomes a tool once fear leaves the room, and why I believe most founders drain their future every time they “write something off” too early. This conversation went deep into SaaS pricing, churn, growth problems, and the uncomfortable truth that if you’re scaling, something is always going to be storming.If you’re building something real, this episode will help you stop chasing sunshine and start learning how to operate in the storm because that’s where the growth happens.
Follow my guest at:-Instagram: https://www.instagram.com/hailtrace/?hl=en -Webpage: https://hailtrace.com/ -X: https://x.com/HailTrace -Facebook: https://www.facebook.com/HailTrace https://www.facebook.com/derik.hail.3/ -TikTok: https://www.tiktok.com/@hailtrace 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results.
Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want.
This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more.
🎯 WHAT YOU’LL LEARN:• How to scale without chaos• How to increase valuation• What private equity actually looks for• Systems that make your business sellable• How to step out of day-to-day operations
🎟️ Get your ticket here:👉 https://go.buildittosellit.com/2026
🔥 Take the next step:Mastermind: https://www.buildittosellit.com/mastermind/
Shop Tours: https://www.buildittosellit.com/shop-tours/
Sales Training: https://www.buildittosellit.com/sales-training/
Winner’s Circle: https://www.buildittosellit.com/winners-circle/
Movement: https://www.buildittosellit.com/
🎙 Podcast – Exit Rich: Home Service SecretsApple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP
Follow Lance BachmannYouTube: @lancebachmannInstagram: @lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmann
If you’re ready to stop guessing and start building a real asset, this is your room.
#BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

What if the fear you’re trying to get rid of is actually the reason you’re dangerous?In this episode, we get brutally honest about what happens before the lights turn on — the anxiety, the paralysis, the pit in your stomach, and the internal voice that says, “Nobody cares how you feel. Go get it done.” Eddie Alvarez is back (if you haven’t already seen part 1 go back and watch first) and he breaks down how fear shaped his greatest performances, why gratitude creates k*llers, and how having nothing to lose can be the ultimate competitive advantage!We dive into the dark side of winning — what changes when money, status, and reputation give you something to protect… and how separating yourself from your emotions can build champions and quietly cost you your humanity.
Must See Highlights: -Fear Before the Fight Eddie breaks down why fear never goes away — and how learning to move with it is what separates champions from everyone else.
-Winning Changes the Game Success gives you something to protect, and that pressure can quietly make you play smaller if you’re not disciplined.
-From Fights to Fortunes The same obsessive mindset that built a world champion also built real estate wealth, businesses, and long-term freedom.
If you’ve ever felt fear, pressure, or doubt right before a big moment — this episode will hit you square in the chest.Fear isn’t the problem.Not knowing how to move with it is!
*Exit Rich Podcast is about to become Build It To Sell It, so stay tuned for this change!
Follow my guest at:-Instagram: https://www.instagram.com/ealvarezfight/?hl=en -Webpage: https://www.bkfc.com/fighters/eddie-alvarez -X: https://x.com/Ealvarezfight -Facebook: https://www.facebook.com/EddieAlvarezUGK -TikTok: https://www.tiktok.com/@eddiealvarezugk?lang=en 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship

Happy Holidays Exiters! Hope your day is filled with good food, family and love! Now onto today's podcast..What happens when a man who made millions fist-fighting at the highest level takes that same obsession, discipline, and humility into business? Step into the ring and find out!Meet Eddie Alvarez — the only fighter in history to hold world titles in both UFC and Bellator — for one of the most raw, honest conversations we’ve ever had on this show. Eddie breaks down the mindset that carried him from the streets to the top of the fight world, and how that same mindset helped him quietly build real wealth through real estate, investing, and surrounding himself with the right people.This isn’t a highlight reel. This is the truth about discipline, luck, sacrifice, and what it really takes to win — after the lights turn off!
Are you ready to see some podcast changes? I can’t wait to show you out new podcast branding! Coming soon! 
Follow my guest at:-Instagram: https://www.instagram.com/ealvarezfight/?hl=en -Webpage: https://www.bkfc.com/fighters/eddie-alvarez -X: https://x.com/Ealvarezfight -Facebook: https://www.facebook.com/EddieAlvarezUGK -TikTok: https://www.tiktok.com/@eddiealvarezugk?lang=en 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship

Warning: Once you hear this, you won’t be able to unsee how much money you’re leaving behind. Most contractors are leaving millions on the table — and they don’t even know it!In this episode, we break down why financing isn’t a “nice to have,” it’s the difference between scaling and stalling. From why close rates drop 20% if financing isn’t introduced early, to how simplifying payment plans can take a company from $2M to $50M, this conversation exposes the uncomfortable truth most contractors refuse to face. My guest Yigal Yaron of GreenSky discusses real data, real mistakes, ego-driven decisions, and why the smartest operators stop pretending they’re the expert and start following proven playbooks. If you’re still asking homeowners for $15,000 upfront instead of $150 a month — this episode will hit hard!Success at this level isn’t about luck, talent, or working harder — it’s about making grown-up decisions. Who you partner with, who you listen to, and how seriously you treat people, process, and marketing will determine whether you plateau or break through. If you’re ready to stop playing small, stop protecting comfort, and start building something that actually lasts, this episode will challenge the way you think — and force you to level up.*Keep watching for BIG changes happening soon on the podcast!
Follow my guest at:-Instagram: https://www.instagram.com/greenskyprogram/ -Webpage: https://www.greensky.com/ -Facebook: https://www.facebook.com/p/GreenSky-61557610641223/ 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship

Most contractors think their biggest problem is marketing. It’s not...It’s the calls they never answer, the leads they never follow up on, and the revenue quietly leaking out after hours. In this episode of the Exit Rich Podcast, I sit down with Aaron Cooper, founder of Same Day AI, to expose how AI is already booking jobs, closing deals, and outperforming humans — while most businesses are still stuck on hold.We go deep into how Same Day AI actually works, why it outperforms humans in high-stakes conversations, and why answering your phone 24/7 is still the most overlooked growth lever in home services.This episode isn’t about hype — it’s about execution, systems, and scaling without chaos.🎯 Why This Episode MattersIf you’re spending money on Google, LSA, Angi, or Facebook and missing calls at night, on weekends, or during overflow, you’re losing deals to competitors who answer faster — not better.This episode shows why AI isn’t the future of home services — it’s already here, and the companies adopting it now will dominate valuation, profitability, and exits.
*Get ready to see new changes with the podcast soon! Stay tuned!
Follow my guest at:-Instagram: https://www.instagram.com/samedayai/?hl=en -Webpage: https://www.gosameday.com/ -Facebook: https://www.facebook.com/choosesameday/ 
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance BachmannDon’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship

If you’re a technician dreaming of ownership, this is what ownership actually feels like when the house is on the line, the team is watching, and quitting is no longer an option.
You don’t accidentally build a $20 million business.
 You earn it — through pressure, sacrifice, hard conversations, and decisions most people avoid.In this episode, I sit down with Patrick Somers of General Air Conditioning, a former technician who climbed the ladder, bought the company he worked for, and is now on pace to do $20M this year. But this conversation isn’t about HVAC… it’s about what ownership actually demands.
We talk about buying a business with seller financing, the stress of payroll before you even fully own the company, and why choosing the right business partner matters more than choosing a spouse when lives, families, and dozens of employees are counting on you.
This is a real conversation about leadership, fear, loyalty, pressure — and why most people simply aren’t built for this level of responsibility.
⚡ What We Get Into:-How Patrick went from technician → GM → owner of a 40-year-old company-Buying a business with a seller note (and the stress nobody talks about)-Why business partnerships are more serious than marriage-The weight of payroll, benefits, and leadership when everything is on the line-Sleepless nights, anxiety, and the moment you realize you can’t “just walk away”
🔥🔥 The biggest decision you’ll ever make as an entrepreneur isn’t the business you buy… It’s who you build it with, who you listen to, and who you’re willing to leave behind.Listen closely. This one matters!
Follow my guest at:-Instagram: https://www.instagram.com/callthegeneral/?hl=en -Webpage: https://callthegeneral.com/ -Facebook: https://www.facebook.com/patricksomers72 https://www.facebook.com/CallTheGeneral -TikTok: https://www.tiktok.com/@patricksomersoffi 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Hey awesome listeners! My podcast is getting a facelift soon with an all new look and podcast name! So stay tuned for these changes.
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship

Most contractors are BLEEDING thousands every single month… and they have zero clue it’s happening!
One missed phone call can cost you $2,000–$10,000 in lost revenue.Miss ten? That’s six figures straight in the trash!
Yet half the industry is still arguing about whether online scheduling ‘feels impersonal’ and refusing to let an AI voice answer the phone for eight seconds. Maybe you’ll feel differently after this episode.. 
Today, Julian Scadden — the president of Nexstar Network — steps into the ring and swings for the fences to join us on Exit Rich (soon to be renamed: Build It To Sell It)! 
Why This Episode Is an Absolute Must-Listen:-The brutal cost of missing just ONE phone call (and why most owners have zero clue how many they’re actually losing)-Why “You are NOT your customer” is the most profitable sentence you’ll ever tell your techs… and yourself-AI call agents, online scheduling, automated disclaimers — Julian reveals exactly where the industry is going and why fighting it is suicide-The real reason Nexstar still refuses to coach roofers (even though Lance keeps begging)Entrepreneur Tip of the Week: Success leaves clues. Stop trying to be original and just copy what already works.See you next time Exiters!
Follow my guest at:-Instagram: https://www.instagram.com/nexstar_network/?hl=en -Webpage: https://www.nexstarnetwork.com/-X: https://x.com/NexstarMembers -Facebook: https://www.facebook.com/nexstarnetwork.inc/ -TikTok: https://www.tiktok.com/@nexstarnetwork 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship

Welcome back to another episode of Exit Rich, where we dive into the unsexy stuff that actually grows your business (and makes you rich enough to take real vacations — not the “workcation” your spouse knows is a lie). Today, I’m sitting down with Fred Castonguary of Reworked AI — a guy who somehow turned the world’s most boring topic (data) into something explosive… predictable customer acquisition. Yes, really!If you’re a roofer, solar pro, investor, or anyone who hates wasting money on marketing that doesn’t work… this episode is your blueprint. Fred’s team has built one of the most impressive data models in the industry — identifying damaged roofs, predicting who will actually buy, and handing you the leads that convert without the “spray and pray” marketing.This is targeting on steroids… without the drama, guesswork, or mailing 100,000 people to get 10 callbacks.HighlightsAI + roof imagery + homeowner demographics = unfair advantageUse this data to target FB, IG, YT, Google Ads & canvassing75% of roofing jobs are financed — so credit data mattersData removes guesswork, saves money, and increases ROIThis episode is the perfect example of entrepreneurship in 2025 going into the year 2026: If you can combine data, AI, and a boring industry… you print money!!
Follow my guest at:-Instagram: https://www.instagram.com/reworked.ai/?hl=en -Webpage: https://www.reworked.ai/ -X: https://x.com/reworkedai -YouTube: https://www.youtube.com/channel/ 
Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity: 
https://roofconference.com/
December 3-5, 2025JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG#roofing #business #entrepreneurship